The smoothie industry Essay Example

The smoothie industry Paper The smoothie industry has and is still experiencing exponential growth. This case analysis will delve into the industry by observing its external and internal environment. Utilizing Griffins Model as a guideline; eco-environment, economic, technological, political/legal, social/cultural, international dimensions and its task environment will be closely analyzed. A. External Environment: I. Eco-Environment: Since the smoothie industry relies heavily on fresh fruit and juices for its ingredients, the eco-environment definitely has an important role. The climate can either limit or help the industry thrive depending on the fruit(s). Fruits such as oranges thrive during summer season and strawberries flourish in the winter season. The seasons not only affect the ingredients that go into the smoothies but also affect the amount of people drinking the smoothies. According to Bill Winter, One of the risks in juice bars is seasonalityjuice bar sales plateau when the weather cools (Business Review Weekly, Australia 2001). We will write a custom essay sample on The smoothie industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The smoothie industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The smoothie industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer II. General Environment: A. Economic Dimension: The market for smoothies has grown by more than 30 per cent each year since the mid-1990s (Ehlrich). Juice Smoothie Association (JASA) predicted back in 2001 juice bar sales would surpass $1 billion. Dan Titus, director of Juice Gallery Multimedia and JASA, also adds, We have been following the juice/smoothie segment for several years now and predict that 2002 will continue to exhibit positive growth and revenue picture (Business Wire, 2001). B. Technological Dimension: Astute Solutions , a leading provider of eCRM solutions, created the software program Power Center(tm) for management use in multi-channel customer contacts. PowerCenter is a powerful consumer response and tracking system that integrates multiple channels of communication and multiple customer databases (Business Wire, 2002). Incentive Systems is another technology that provides spreadsheet system. Nina McIntyre, vice president of worldwide marketing at Incentive Systems, says Potentially its data stream from point-of-sales systems, from cash registers systems, wherever [users] capture the transactions that are being measured. We can integrate with those software packages, the data flow into our incentive management system, and then we calculate the incentive payments (Managing Customer Service, 2001). Technological research studies have indicated that isoflavones (found in soy) may actually prevent the growth of estrogen-dependent breast cancer cells as r eported in March 2000 issue of the Journal Cancer Research (The Desert News). C. Political/Legal Dimension: Smoothie industry must follow regulations. Food and Drug Administrations (FDA) regulation is that foods must have to have at least 6.25 grams of soy protein per serving and must also meet other criteria in being low in fat, cholesterol, and sodium (The Desert News). Regulations enforced by OSHA also have salient stimuli to the industry. Federal and State regulations are also salient, regulations such as Equal Employment Opportunity Commission, Time Off to Vote, Federal Family and Medical Leave Act and California Labor Code. D. Social/Cultural Dimension: Smoothies have become an alternative in Americans health conscience. In recent past years, they have been conscientious about their fat-in-take. Smoothies provide a healthy indulgence packed with fruity flavors and nutrients that comply with societys taste and health conscience. Good health is the principle factor behind smoothie producers growing interest in soy bases for their products (Dairy Field). According to Liz Zamites, marketing manager of brand development for cold beverages, Baskin-Robbins USA, Glendale, Calif., The experience of watching a smoothie being made reinforces the perception that you are using quality ingredients, that its not full of preservatives and that there are actually fresh fruit in there. E. International Dimension: In Great Britain, diluted products masquerading as smoothies are capitalizing on the lack of product definition (PR Newswire, 2001). This is because British Soft Drinks Association does not recognize smoothies as its own category. Manufacturers are labeling drinking products smoothie just because they have fruit in them. III. Task Environment: A. Competitors: The smoothie industrys main competitors are; Fantasia Fruit Juice Company- its juices have herbal and vitamin supplements such as vitamin C and St. Johns wort (thought to have calming effect), reported to have been said by Barnhorn, their mission is to nourish the Midwest community we grew up in. Planet Smoothie-127 locations in 21 states and plans to open 30 more locations in the New Orleans area, Smoothie King- operates in vitamins and nutritional supplements retail, has 276 locations and was founded more than 30 years ago, annual sales of $60 million (Ronette King). ZiA Juice Co.- lower-cost alternative to Jamba Juice(Nations Restaurant News), ZiA has taken pride in providing Customerization and LifeSTYLING for its customers, ZiAs menu consist of signature fruit smoothies with supplements such as Siberian ginseng and soy protein, along with frozen coffee-blended beverages and freshly made fruit and vegetable juices (Nations Restaurant News). VIP Smoothies- although a newly developed company, has already developed a plan of attack on selected markets with product national initial distribution with FSI coupons and billboard and radio advertising (Frozen Food Age). Other notable competitors are Juice it Up and Juice Stop, they too have a share in dominating the market (Business Review Weekly- Australia). Freshens Smoothie Company- it is an Atlanta based company and has 500 stores in operation, which is becoming the nations fastest growing smoothie chain. Freshens has collaborated with MET-Rx and developed a full line of nutritional boost-ers especially designed for Freshens (Dairy Field). B. Customers: Dairy Field reports, Bucking the trend toward fatty on-the-go refreshments, todays consumers are reportedly slurping down smoothies with increasing frequency. A typical smoothie drinker has been narrowed down to ages between 18 to 34 with a higher household income, and is more likely to be female (Zamites). A survey conducted by AC Nielsen showed that, The intent to purchase was over 70 percent Among households with children under 18, it was over 80 per cent. What they found astounding from this survey was that almost half of those surveyed were not regular smoothie drinkers. The other half of the percentage drinks at least one smoothie a week. C. Suppliers: Whole Foods- has been identified as being the worlds largest retailer of natural and organic foods. According to Angi McMurray they feature foods free of artificial flavors, colors, sweeteners, and synthetic preservatives, and unbleached grains and grain products. Southwest Traders- a firm based in Temecula provides and delivers fresh fruits and vegetables such as oranges, lemons, carrots, celery, etc. It also supplies napkins and cups. Southwest is one of the nations largest suppliers to ice cream and yogurt shops and juice bars as reported in The Business Press/California. D. Regulators: Food and Drug Administration (FDA)- regulates the labeling of foods. As reported in The Desert News, in year 2000, the FDA allowed the soybean industry to say that 25 grams of soy protein eaten daily, in conjunction with a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This salient because since then soy protein has been in high demand and the smoothie industry quickly capitalized on this. For the average diet of 2000 calories a day, the World Health Organization, USDA and other leading authorities recommend that 55-60% of calories come from carbs, 10-20% from proteins, and 20-30% from fats. Plus, studies show that diets low in sodium, containing a good source of potassium, may reduce the risk of stroke and high blood pressure!(www.jambajuice.com) Occupational Safety Health Administration- oversees the well-being of employees and customers. Strict regulations are enforced constantly by OSHA inspectors. They make often visits to store sites unexpectedly. E. Strategic Allies: One known strategic ally is Amazon Advertising. Jamba Juice has teamed up with Amazon Advertising to handle branding and some advertising (ADWEEK). Lynda Pearson, creative director at Amazon in San Francisco said that Jamba is an ideal client because it offers people on the go on an appealing alternative to burgers and french fries. F. Labor Market: In an interview with Rodney Moore, district manager of Orange/San Diego 1, the labor market consist of ages 16 to 22 year olds. Jamba Juice takes pride on hiring employees that exemplifies the companys core values and attitude. G. Labor Unions: This is not a factor in this case because Jamba Juice employees are not unionized. H. External Owners: After an interview with Rodney Moore, Jamba Juice does have external owners but their identities are classified since it is still a privately owned company. B. Internal Environment: I. Owners: Given that Jamba Juice is a privately owned company; its internal owners identities are unidentifiable. II. Board of Directors: Only two of the five members of the board were identified. They are Kirk Perron and Paul Clayton. Kirk J. Perron Founder A visionary from the start, Kirks passion for health and fitness led to the creation of Juice Club. At the age of 27, he opened the first Juice Club store in San Luis Obispo in the spring of 1990. Since then, Kirk has contributed greatly to the organization by fulfilling various roles from Store Operator to CEO to Chairman of the Board. As the Founder, he is actively involved in company affairs ranging from store design to brand development, and currently chairs the Jamba Wellness Advisory Board. His passion and commitment to providing the best possible experience for all customers remains the standard to which Jamba Juice aspires every day (www.jambajuice.com). Paul E. Clayton, Jr. President and Chief Executive Officer Paul joined Jamba in February 2000. Prior to joining Jamba, Paul spent 16 years with the Burger King Corporation where he held a variety of marketing and general management positions. In 1994, Paul was appointed Senior Vice President, Worldwide Marketing and in 1997 he was appointed President, Burger King North America. He was responsible for operations, new store development, marketing and franchise relations for more than 8,000 restaurants in North America. Paul started his career as a Restaurant Manager for McDonalds in Bonn, Germany. He received his B.S.B.A from Boston University in 1980 and his MBA from the University of North Carolina at Chapel Hill in 1984. III. Employees: Employees from day one, go through an orientation of the company and the store, trained to be highly skilled in preparing smoothies and to be knowledgeable of ingredients and products, procedures and policies. Current 25 employees range from ages 16 to 26. Majority of the employees live within proximity of 5 miles to the store. The workforce is well diversified, employees having Asian/Pacific Islander background, African-American descent, and European ancestry. Employees from day one, go through an orientation of the company and the store, trained to be highly skilled in preparing smoothies and to be knowledgeable of ingredients and products, procedures and policies. The stores general manager is Carrie Gentry age 21. She has been with the company for 2 years and was transferred from Thousand Oaks. She now resides in Santee. Our newly acquired assistant general manager is Gary Smith age 25. He is new to the company.

Hegel, Communisme en Nazisme essays

Hegel, Communisme en Nazisme essays 2. Hegels Phnomenologie des Geistes 2 3. Hegels invloed op het communisme en nazisme 5 4. Het gevaar van een naieve benadering 8 Het is vreemd dat in de meeste gevallen Nietzsche wordt aangewezen als de grote beweger van totalitaire politieke stromingen. Deze filosoof is in zijn werk duidelijk beinvloed door Hegel en heeft veel van zijn ideen overgenomen. Geen enkele filosoof kan om het werk van Hegel heen. Zijn werk speelt een belangrijke rol in de ontwikkeling van de politiek in de 19e eeuw. Het lijkt erop dat veel totalitaire politieke stromingen delen van zijn gedachtegoed hebben overgenomen. Het communisme en nazisme lijken bijvoorbeeld gefundeerd op Hegels concept van het Absolute en de Weltgeist. Ik zal in dit werkstuk ingaan de vraag beantwoorden waarom het volgens Hegel noodzakelijk is dat wij niet op een naieve manier een beroep doen op het concept van het Absolute. Ik zal het antwoord op deze vraag geven door Hegels ideen te vergelijken met totalitaire politieke stromingen. Om deze vraag zo goed mogelijk te beantwoorden is het noodzakelijk om Hegels werk ten dele te beschrijven. In de tweede paragraaf zal daarom zijn Phnomenologie des Geistes worden beschreven. Hierna zal ik in de derde paragraaf Hegels invloed op het communisme en nazisme schetsen aan de hand van de in paragraaf twee naar voren gekomen ideen. In de vierde en laatste paragraaf zal ik duidelijk maken wat deze totalitaire regimes missen in hun benadering van het Absolute en in de conclusie zal ik tot een antwoord komen op de hiervoor gestelde vraag. 2. Hegels Phnomenologie des Geistes Georg Wilhelm Friedrich Hegel leefde van 1770 tot 1831. Zijn belangrijkste werk is de Phnomenologie des Geistes (1807) en het is ook het eerste van slechts vier werken. De fenomenologie is de filosofische stroming die uitgaat van de verschijningsvormen van de objecten, dit boek gaat dan ook over de verschijningsvormen van de Ge...

Why You Shouldnt Mix Bleach With Ammonia

Why You Shouldn't Mix Bleach With Ammonia The chemical reactions involved in mixing bleach and ammonia produce extremely dangerous toxic vapors. Thus, its important to understand some first aid advice in case youre accidentally exposed to a bleach and ammonia mixture. Noxious Fumes and Poisonous Reactions The primary toxic chemical formed by this reaction is chloramine vapor, which has the potential to form hydrazine. Chloramines are a group of related compounds well-known to be respiratory irritants. In addition to respiratory irritation, hydrazine can also cause edema, headache, nausea, and seizures. Mixing bleach and ammonia also produces chlorine gas, which has been used as a chemical weapon. Two common ways to accidentally mix these chemicals include: Mixing cleaning products (generally a bad idea)Using chlorine bleach to disinfect water that contains organic matter (i.e., pond water) Chemicals Produced Note that each of these chemicals but water and salt is toxic: NH3 ammoniaHCl hydrochloric acidNaOCl sodium hypochlorite (bleach)Cl chlorineCl2 chlorine gasNH2Cl chloramineN2H4 hydrazineNaCl sodium chloride or saltH2O water Likely Chemical Reactions Bleach decomposes to form hydrochloric acid, which reacts with ammonia to form toxic chloramine fumes. First, hydrochloric acid forms. NaOCl → NaOH HOCl HOCl → HCl O Next, the ammonia and chlorine gas react to form chloramine, which is released as a vapor. NaOCl 2HCl → Cl2 NaCl H2O 2NH3 Cl2 → 2NH2Cl If ammonia is present in excess (which it may or may not be, depending on your mixture), toxic and potentially explosive liquid hydrazine may form. While impure hydrazine tends not to explode, it does have the potential to boil and spray hot, chemically toxic liquid. 2NH3 NaOCl → N2H4 NaCl H2O First Aid When Exposed If you become exposed to fumes from mixing bleach and ammonia, immediately remove yourself from the area to fresh air and seek emergency medical attention. While the vapors may attack your eyes and mucous membranes, the biggest threat derives from inhaling the gases. Get away from the site where the chemicals were mixed. You cant call for help if you are overwhelmed by the fumes.Call 911 for emergency help. If you feel that 911 is unwarranted, call Poison Control at 1-800-222-1222 for advice on handling the effects of exposure and chemical cleanup.If you find someone unconscious who you believe is suffering from inhalation of bleach/ammonia compound, try to remove the person to fresh air, preferably outdoors. Call 911 for emergency assistance. Do not hang up until instructed to do so.Seek proper cleanup and disposal instructions from Poison Control. Such a mistake is most likely to be made in a bathroom or kitchen, so thoroughly ventilate the area before returning to dispose of the compound and start cleanup.

A Midsummer Night's Dream Research Paper Example | Topics and Well Written Essays - 1750 words

A Midsummer Night's Dream - Research Paper Example According to Stephen Greenblatt, â€Å"This is a world in which outward appearance is everything and nothing, in which individuation is at once sharply etched and continually blurred, in which the victims of fate are haunted by the ghosts of the possible, in which everything is simultaneously as it must be and as it need not have been† (60). Many of these often confusing issues became the subjects of the major literature produced during this era such as in William Shakespeare’s play A Midsummer Night’s Dream. Although the exact date of when Shakespeare wrote this play is unknown, with most estimates suggesting it was perhaps around 1595 or 1596, the confusion between tradition and contemporary times is highlighted within this play through Shakespeare's deliberate use of a play within the play. One of the most effective means of reinforcing the major concepts of a story’s plot or of highlighting individual character traits is to include some form of repetit ion within the text. Shakespeare was a master at this kind of repetition as is seen in many of his plays including Hamlet and Midsummer Night's Dream. However, he uses these forms of repetition for entirely different purposes. In Hamlet, the play within the play is used to both show the audience actions that took place prior to the play's opening as well as to expose the guilty conscience of the king and thus prove to Hamlet that vengeance is justified. In Midsummer Night's Dream, though, the play is used to link tradition to present day in such a way as to demonstrate that despite the perception that times are changing drastically, unsettling many in their comfortable traditional views, human activity and emotion really hasn't changed all that much. To accomplish this seemingly impossible feat, Shakespeare incorporates an entire mini-play within the greater work. This mini-play appears in Act 5 and its action functions to almost duplicate the principle characters and actions found within the larger work. Not only does it reiterate some of the key points of the major work, but this mini-play also functioned to directly address an element of the audience that might otherwise have felt omitted. In Shakespeare's time, everyone attended the plays as a major form of entertainment, but the uneducated lower elements of society didn't always fully understand the high comedy offered by the playwright. By providing this mini-play, even these elements of the audience were able to enjoy the play and understand its message. Thus it is possible to examine this mini-play in order to gain greater appreciation and understanding of the larger play. Within its simple one-scene setting, this mini-play serves to expose the exaggerated romanticism of the lovers, the timeless struggle of young people attempting to marry for love despite the wishes of their parents and the sometimes disastrous problems that can only occur in the confusing darkness of night. Although many of Shakespea re’s plays can be traced to earlier stories as a means of linking them with tradition, this particular play has fewer historical connections. According to Mabillard, Geoffrey Chaucer’s story of the Knight’s Tale in his Canterbury Tales is one probable source for the play - both the master play and the mini-play. The Knight's Tale is told from the

Assessment of Pain in Post Surgical Patients Essay

Assessment of Pain in Post Surgical Patients - Essay Example The research paper â€Å"Assessment of Pain in Post Surgical Patients† focuses on a subjective and objective assessment of pain in post-surgical patients of cardiothoracic surgery. Pain management includes the various types of pain experiences throughout an individual’s life cycle and alleviating the same through interventional measures. Pain experiences may include acute and chronic in nature. Pain has physiological, spiritual, emotional and psychosocial dimensions, it is for this reason managing pain through multidimensional observations, and assessments are extremely important. Due to the various advances in the field of pain management (including assessment tools, newer guidelines on pharmacological and non-pharmacological interventions), nurses may land up into incomplete or inadequate domain knowledge leading to ineffective pain management. These include the failure to identify types of pain (neuropathic or nociceptive or psychopathic?), how it will be assessed ob jectively and subjectively? If the type of pain is screened properly, it will create a roadmap to treat the pain in a patient whether with non-steroidal anti-inflammatory drugs (for nociceptive pain) or drugs that reduce neuropathic or psychopathic pain like Pregabalin or Sertraline respectively. With these observations it will help to design a proper care because if the patient is suffering from neuropathic pain NSAIDs will be ineffective and if the patient has a more nociceptive component , then neuropathic drugs like Pregabalin will not mediate cure. Materials and Methodology A total of 75 patients will be evaluated as per the current admission beds in the CTVS ward. Both male and female patients would be evaluated. Inclusion Criteria Patients undergone CTVS surgery in past 7 days Patients expressing some sort of pain. Exclusion criteria Patients without pain. Patients with chronic diabetes mellitus Patients having pain from fall, arthritis, fibromyalgia, spondylosis, disc prolla pse, chronic low back pain prior to CTVS surgery. The reason for the exclusion criteria is that we wanted to find whether the sole component of CTVS surgery causes post operative pain in patients. The variables were due to the fact that diabetes, fibromyalgia, chronic low back pain, disc prollapse can all have a neuropathic component of pain and will interfere with our findings whether CTVS surgery is the cause of neuropathic pain. The assessment tool that will be used is based on Dr Freynhagen’s Pain Detect Tool which comprises of a set of questions that gives each component of observation a individual score.( Freynhagen et al, 2009). The scores are assigned a weighted point of +1, -1,0, or +2. For example, if a patient complains of a pain that is radiating to both his hands from the point of origin ( heart in this case), a +2 is assigned in that criterion score. The final score of all the criteria are summated and put on an assessment scale to determine the objective compon ent of pain as given below in the format below: Results evaluation The summated pain score is placed in a pain scale given in the attached appendix (A) from a 0 to 38 point scale. If the score of the patient is 0-12 a neuropathic component is unlikely and it can be inferred the patient has chiefly nociceptive pain component, if the total score is 13 to 19 then the pain has both nociceptive and neuropathic compo

From Romantic to Victorian Essay -- essays research papers

From Romantic to Victorian   Ã‚  Ã‚  Ã‚  Ã‚  The Victorian Age came after the Romantic Age and took place between the years of 1832 and 1901. Throughout the Romantic Age many authors/poets concentrated and focused on the rights of the people, as well as the idea of individualism. We are going to see how those beliefs helped spring into the Victorian Age. There are three main things concerning the Victorians during this specific time period: evolution, industrialism, and women. Along with these three comes doubt. These changes were confusing to many and began to make them wonder if what they had believed in all these years wasn’t true after all.   Ã‚  Ã‚  Ã‚  Ã‚  The evolution doubt came into effect when two men began to question nature and disturb the originality of the way things are suppose to be. These two men were Marx and Darwin. Although Marx isn’t mentioned as much as Darwin, we know that he was a very radical person who began to question the economic injustice of things, as well as the class system. Darwin on the other hand, was questioning the Bible and how things got to be the way they are. He brought about the idea of â€Å"natural selection† and that lead to biblical/religious doubts in people. Before Darwin came out with his idea on natural selection and evolution, scientists had exhibited doubt when the Neanderthal skeletons were discovered. This was the beginning of religious doubt. It wasn’t until Darwin came out with his explanation that people really began to take into consideration...

Aim In Life Essay

I always feel that one needs to know where one is going in life so that when one reaches the place he can move beyond the horizon set for him. That is why it is essential for every person to have some aim in life. This aim gives people the strength to face obstacles and move the barriers in path to success. Almost every successful human being in history had a dream, which became the driving force that took them to the pinnacle of success. The aims of these people were to make the dream a reality. Henry Ford’ s aim was to make the motor car within the reach of the common people and today Ford is one of the biggest car manufacturers in the whole world. In Bangladesh, Dr. Yunus’s aim to bring credit facility to the poorest people in the country saw the birth of now world famous Grameen Bank I also have an aim in life. My aim is to own a business organization that-opens up opportunities to young people of the country. Helping them to get established in their own ventures with the right support by training them, helping them obtain capital and any other support they may need. I will try to encourage people to become entrepreneurs and such an organization will go a long way in encouraging people to take up the path of business. To fulfill my aim I want to get a degree in business administration as I feel this will equip me with the right attitude and knowledge. Then I intend to work in different reputed organizations to orient myself with the structure and workings of companies. I feel that, with the right education and work experience along with the right type of network. I will one day be able to reach my aim in life and then maybe go beyond that towards an even broader horizon.